This website (“Site”) is operated by HM Trading Australia Pty Ltd (ACN 678 835 197) (“HM Trading”, “we”, “our”, or “us”). 678 835197

At HM Trading, protecting the privacy of our customers and the personal information you provide to us is of the utmost importance. We are committed to safeguarding your privacy in all interactions with us. In Australia, we are bound by the Australian Privacy Principles contained in the Privacy Act 1988 (Cth), along with any other applicable privacy legislation.

This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information. It covers:

• What information we collect
• How we collect it
• How we use it
• How and with whom we share it
• How long we keep your information and how it is secured
• Our approach to sensitive personal data
• Your rights and how to exercise them

1.What Information We Collect

We may collect the following types of personal information:

• Your name, email address, phone number, and postal address
• Gender and date of birth
• Transaction history, purchases, and participation in promotions
• Payment details (e.g., credit card information)
• CV/resume and job application details (where applicable)
• Photos or videos you provide (e.g., via social media)
• Any personal details you supply when engaging with us, such as product reviews, surveys, or inquiries

2.How We Collect Information

We collect personal information through various channels, including:

Online through our Site, when you:

• Create an account
• Place an order
• Submit forms (e.g., surveys, competitions)
• Subscribe to marketing communications
• Contact us through the website

Automatically, through:

• Cookies and analytics tools (see our Cookie Policy)
• Browser and device data such as IP address, pages visited, and time spent on the site

In person or over the phone, when you:

• Request an e-receipt
• Enter a competition or provide feedback
• Subscribe in-store or contact us by phone, email, or social media

We may also receive your information via third parties such as recruitment websites (e.g., LinkedIn), delivery partners, or publicly available sources.

3.How We Use Your Information

We use personal information for the
following purposes:

• To manage your account and deliver purchases
• To process payments and send receipts
• To respond to inquiries or feedback
• To administer competitions and promotional activities
• To analyze and improve our products and customer service
• For employment consideration and HR purposes
• For fraud prevention, dispute resolution, and legal compliance
• For marketing and digital advertising (with your consent)

Failure to provide necessary personal data may limit your access to our services.

4.Marketing & Digital Advertising

With your consent, we may use your
personal information to send marketing materials via email or SMS. You may:

• Unsubscribe at any time via the provided links in emails or messages
• Update your preferences through your account or by contacting us

We use digital advertising tools from platforms like Google, Meta (Facebook/Instagram), TikTok, and others. Data such as your email address may be shared in encrypted (“hashed”) format for ad targeting. This data may be processed outside of Australia.

5. Who We Share Your Information With

We may share your personal information with:

• Service providers (e.g., delivery, IT support, cloud storage, marketing)
• Legal or regulatory authorities if required
• Professional advisers
• Digital platforms for advertising (with consent)

Where data is shared internationally (e.g., USA, Europe, Asia), we ensure compliance with applicable privacy standards and safeguards.

6.How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary, including:

• While you’re subscribed to our services or mailing list
• As needed for legal, business, or support reasons

Once no longer required, we securely delete or anonymize your data unless legally required to retain it longer.

7.How We Secure Your Information

We implement technical and organizational measures to protect your data against unauthorized access, misuse, or loss. These include:

• Secure servers and encrypted systems
• Access controls to sensitive data
• Use of PCI DSS-compliant third-party payment gateways
• Confidentiality contracts with third-party service providers

Where passwords are involved, you
are responsible for keeping them secure.

8.Sensitive Information

We do not intentionally collect sensitive personal data (e.g., religion, race, political views, health details). Please do not share such information with us.

9.Access and Correction

You may:

• View and update your account details via your profile
• Request access or correction of your personal data by contacting: info@hmaustralia.au

Requests will be responded to within 30 days. We may refuse requests in specific cases permitted by law.

10.Changes to this Privacy Policy

We may amend this Privacy Policy at any time. The latest version will always be available on our website. Significant changes will be highlighted on the homepage or sent via email.

11.Contact Us

For inquiries or complaints regarding this Privacy Policy or your personal information, please contact our Privacy Officer at: 📧 info@hmaustralia.au

We take all privacy concerns seriously and will respond promptly.